what is keyword?

keyword: 

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.

In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).

Keywords should be developed and carefully selected before launching content online on web and mobile platforms.

What are keywords?

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website,

How to use keywords

There used to be a time where you could add a lot of keywords to your pages and posts, do some old-fashioned keyword stuffing, and you’d rank in search engines. But a text with a lot of the same words in it is not a pleasant read. And because users find this kind of copy terrible to read, Google finds it terrible too. That’s why ranking in Google by doing keyphrase stuffing, fortunately, became hard to do. Nowadays, you’ll need to add your keyphrase in a natural way by writing focused content.

What is a cookie?& Why are cookies needed?

 

What is a cookie?

A cookie is a small text file stored on your hard drive by web pages you visit. The file and the information in the file - is generated by the server-side application running the web site. The server also has access to the cookie it gave you (but not to cookies created by other websites)

Why are cookies needed?

HTTP - the primary protocol used in web browsing to communicate with a web server - is an inherently stateless, session less computing experience.

That means that each page load, each request, is an independent event, unrelated to the events that come before or after it.

This is fine for viewing a few documents that someone put on their server, but anything more complicated - like logging in and getting user-specific content - requires some kind of persistence mechanism, something that will alert the server that the current request from you is related to the previous one, that they are both from the same person on the same computer.

What is SEO?

What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.

• Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

• SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

• SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.