URL RATING:
URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. The bigger the number, the stronger a page's link profile is.
Important notes:
UR is a page-level metric, whereas DR is a domain level metric. So if you put a website into Ahrefs' Site Explorer and check its UR, the number you get will be for the homepage alone.
The scale is logarithmic, which means that it’s a lot easier for a page to go from UR 20 to UR 30 than it is to go from UR 70 to UR 80.
Both internal and external links are taken into account.
Our algorithms spot and cut off "linking loops" — the exchanging of rating scores again and again in a loop between two websites.
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