What is a search engine results page?

 

Search Engine Results Page (SERP)

The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. Thanks to search engine optimization (SEO), ranking position on a SERP can be highly competitive since users are more likely to click on results at the top of the page. With the launch of schema markup, SERPs are becoming much more complex to try to anticipate user needs.

What is a search engine results page?

A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine. Each search engine’s SERP design is different, but since Google is the most popular holding we’ll focus on their features and algorithms.

HOW TO CREATE SEO FRIENDLY URL'S

1. Describe your Content

A user should be able to make an accurate guess about the content of a web page simply by reading the URL. To accomplish this, a URL should include an accurate phrase or term that pertains to the page content.

2. Include Keywords in URLs

It is a best practice to optimize every web page around one keyword, and this keyword should be included in the URL. It is also important to put the most important keywords in the beginning of the URL, as search engine spiders do not give as much significance to words toward the end of a URL. Remember though, do not overuse keywords. Search engines recognize keyword stuffing and will penalize your website for those actions.

3. Use Hyphens to Separate Words

Using hyphens to separate words in URL phrases is important to both user readability and search engine optimization. Google recommends using hyphens (-) instead of underscores (_) in URLs because hyphens are treated as spaces between words, while words connected by underscores are viewed as one word.

URL EXAMPLE

Optimized: http://example.com/blog/url-optimization-tips

Not optimized: http://example.com/blog/url_optimization_tips

4. Use Lowercase Letters in URLs

Do not use capital letters in your URLs. Search engines can decipher from uppercase and lowercase letters in URLs, which can lead to duplicate URLs and loss of page rank.

URL EXAMPLE

Optimized: http://example.com/blog/url-optimization-tips

Not optimized: http://example.com/blog/URL-Optimization-Tips

5. Keep URLs Short

The URL of a web page should be as descriptive and brief as possible. A short URL is quicker to type and read. Also, the fewer the words the more value each word receives from a search engine spider. Too many similar words in a URL can be viewed as keyword stuffing and could result in a drop in search rankings.

6. Use Static URLs

Whenever possible it is better to use static, non-changeable URLs. These are URLs which remain constant with each page load. Try to avoid unnecessary parameters like "?," "&," and "=", which are common features of dynamic URLs. Static URLs are easier for both users and search engines to read. This doesn't mean you can't add extra parameters to URLs you will be posting to social media to help track marketing data, but avoid hard-coding dynamic URLs directly into your site.

7. Be Careful with Subdomains

It is important to consider that search engines have the potential to treat a subdomain as a separate entity from the primary domain. This can affect multiple aspects of SEO, including link building and trust value. Unless you have a specific reason to use a subdomain, it is best to use subfolders instead.

URL EXAMPLE

Optimized: http://www.example.com/topic

Not optimized: http://topic.example.com

8. Limit Folders in URL Structure

A URL should contain no unnecessary folders. Just use the amount of folders and characters that are needed for your URL structure. The flatter your site structure is the better.

Utilizing these best practices for SEO-friendly URLs should help your site rank higher in search results and entice users to visit your pages. A key component to URLs, and all aspects of SEO, is usability. Always keep the user in mind. One more thing to remember, Google likes to change the rules. Always keep your eye out for changes in the world of SEO. 

What is URL Rating?

URL RATING: 

URL Rating (UR) shows the strength of a page's link profile on a 100-point scale. The bigger the number, the stronger a page's link profile is. 

Important notes:

• UR is a page-level metric, whereas DR is a domain level metric. So if you put a website into Ahrefs' Site Explorer and check its UR, the number you get will be for the homepage alone.

• The scale is logarithmic, which means that it’s a lot easier for a page to go from UR 20 to UR 30 than it is to go from UR 70 to UR 80.

• Both internal and external links are taken into account.

• Our algorithms spot and cut off "linking loops" — the exchanging of rating scores again and again in a loop between two websites.

what is keyword?

keyword: 

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.

In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).

Keywords should be developed and carefully selected before launching content online on web and mobile platforms.

What are keywords?

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website,

How to use keywords

There used to be a time where you could add a lot of keywords to your pages and posts, do some old-fashioned keyword stuffing, and you’d rank in search engines. But a text with a lot of the same words in it is not a pleasant read. And because users find this kind of copy terrible to read, Google finds it terrible too. That’s why ranking in Google by doing keyphrase stuffing, fortunately, became hard to do. Nowadays, you’ll need to add your keyphrase in a natural way by writing focused content.

What is a cookie?& Why are cookies needed?

 

What is a cookie?

A cookie is a small text file stored on your hard drive by web pages you visit. The file and the information in the file - is generated by the server-side application running the web site. The server also has access to the cookie it gave you (but not to cookies created by other websites)

Why are cookies needed?

HTTP - the primary protocol used in web browsing to communicate with a web server - is an inherently stateless, session less computing experience.

That means that each page load, each request, is an independent event, unrelated to the events that come before or after it.

This is fine for viewing a few documents that someone put on their server, but anything more complicated - like logging in and getting user-specific content - requires some kind of persistence mechanism, something that will alert the server that the current request from you is related to the previous one, that they are both from the same person on the same computer.

What is SEO?

What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.

• Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

• SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

• SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.